Where most needed

Where most needed urg-a

By giving a gift where it’s most needed, you are helping meet the most critical needs of a child and their community right in their moment of necessity—because the needs of today can’t wait until tomorrow.
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chart of 80 percent

No less than 80 per cent of your donation will be used for program activities and a maximum of 20 per cent for fundraising and administration. If we exceed our funding goal for the initiative shown, the remaining funds will be used to fund other programs where the need is greatest.